i-way Consulting

e-business Planning, Consulting, Project Management, Training

How does your business compare with other in Internet and e-commerce?

Yellow Pages has just released the results of its 2003 survey of The Online Experience of Small and Medium Enterprises .

The survey interviewed 1800 small and medium businesses in all industry sectors and regions of Australia.

For most respondents, overall business strategies now include Internet and e-commerce applications. There is a greater sense of realistic e-business thinking - owners seem to better understand e-business and its potential.

But small businesses still lag medium sized businesses, and regional lags metropolitan. There are sometimes differences between industry sectors.

Compare yourself to these three key indicators:

36% of small businesses (82% of medium) have a web site, mainly used to communicate with customers and suppliers.

59% of these believe the web site has increased business effectiveness.

Significantly, 64% of regional businesses believe this, compared to 57% of metro businesses.

Key reasons for business effectiveness are:

More businesses are buying online: 68% look for product information online, 46% place orders online, and 48% pay online. However, for 48% of those placing orders, online orders are less than 5% of all orders.

The trend is also towards selling online: 39% of businesses advertise online, 33% take orders online, and 34% receive payment. These figures increase with business size. The figures indicate a trend to successfully using online advertising to generate additional online sales.

68% of e-commerce users were satisfied with their e-commerce performance.

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