i-way Consulting

e-business Planning, Consulting, Project Management, Training

How attitudes are changing!

Last week, a charity phoned me. We, as a family, have supported them in the past. We continue to support their aims.

The charity caller wanted us to buy some products, and started to describe them over the phone. My reaction was: "We would like to support you, but I’m short of time. Have you a web site so we, as a family, can look at and order the products that we want?" The answer was "No, we don’t have a web site."

I felt reluctant to continue. So I said goodbye, maybe another time.

This particular call led to discussion in the family. We agreed there is now an ‘online imperative’ for this organisation.

There is an expectation by its support base - families like us - for it to get with the trend, and provide information and buying facilities on its own web site.

We have seen how convenient it is to look online for products, and then either buy in the usual way, or buy online. And a shared decision is easy too - in the same way as in a shop or with a print catalogue.

How quickly have we, as consumers, changed our attitudes to online!

But this organisation hasn’t, and we believe they risk losing the generous support they need for their activities.

Are you like this organisation?

There is no room for complacency in business - or charity!

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